The coming AI revolution is going to be 100 times bigger than the industrial revolution – 10 times bigger and maybe 10 times faster, says Demis Hassabis, the CEO of DeepMind, the artificial intelligence arm of Google, and Noble Prize winner. We’ve received many questions from our clients about the impact of AI and how best to invest in it. Our first attempt at tackling this important topic follows.
The steam engine, the primitive yet powerful mechanical heart of the Industrial Revolution, catalyzed transportation, manufacturing, and energy around the world in the first wave. Similarly, the large language model1 (LLM), the first cognitive engine of the AI Revolution, converts raw data into usable reasoning, creativity, and decision-making. This LLM engine, driven by transformers and powered by massive pretraining, has begun to reshape labor, productivity and communication on a global scale. Just as the steam engine was the catalyst for the start of the industrial revolution, the large language models (LLMs) are likely the catalyst for the first wave of the artificial intelligence revolution.
In the second stage, companies develop whole new ways of using the technology. The steam engine allowed for new processes such as using coke to smelt ore, leading to the large-scale production of iron and later steel. This development provided for new construction materials and the rails for expanding railroads. With AI, research becomes more efficient, be it for drug discovery, for writers, academics, lawyers and others.
In the third stage, there is an explosion of uses which leads to specialization. For example, some LLMs will be used for robotics, others for writing code, summarizing company reports or psychological advice.
Subsequently, AI will be most successful in applications we cannot conceive of and result in technologies and science which don’t currently exist.
Both revolutions sparked concerns about job displacement, raised questions about the value of uniquely human skills, and required adaptations in education and policy to manage widespread change. The Industrial Revolution led to the emergence of public education and labor protections. Similarly, integrating AI into corporate America will demand new approaches to workforce training and institutional innovation.
The challenges of AI—ensuring equitable access, managing displacement, and sharing the benefits—echo those faced in the industrial era. The pace of the AI revolution, propelled by digital connectivity, is much faster, however, and creates its own unique set of issues. Ensuring that the goals and motivations of AI are aligned with human goals and motivations is a major challenge. The need for human oversight remains.
- Semiconductor companies design and manufacture the high-performance chips—such as GPUs and specialized AI accelerators that provide the extraordinary computational power required to train and run LLMs.
- Data centers, equipped with thousands of these advanced chips, offer the physical and digital infrastructure to store data, facilitate communication, and deliver AI services at scale.
- Energy producers play an essential role by providing the vast amounts of electricity needed to fuel both the training and deployment of these computationally demanding models. These often-hidden drivers fuel the machinery behind the technological change.
LLMs like OpenAI, semiconductor companies such as Nvidia, and uranium companies like Cameco that power the data centers, may be the early beneficiaries of the AI revolution, but will they prevail? Xerox invented the personal computer, but Apple figured out why people needed to have one. Apple went on to become one of the most successful companies in the world, but Xerox treaded water for decades.
- Retail and e-commerce: AI improves customer experience via personalized recommendations, optimizes inventory and pricing, and enables real-time personalized customer support, both online and in physical stores.
Examples: Amazon and Walmart
- Manufacturing: Users benefit from predictive maintenance, quality control, defect detection, supply chain optimization, dramatically shortened and improved design cycles and smart factory automation powered by AI.
Examples: Siemens, Tesla and Nike
- Transportation and logistics: AI supports autonomous vehicles, traffic management, route optimization, and supply chain efficiency.
Examples: UPS, DHL, Amazon and Walmart
- Energy and utilities: AI drives improvements in energy production forecasting, grid stability, reservoir management, and cost reduction.
Examples: Duke Energy and Exelon
- Legal services: Legal professionals benefit from AI-assisted research, contract analysis, and automating routine tasks.
Examples: Thompson, Reuters, and Westlaw
- Medical: AI promises to greatly reduce medical costs by optimizing disease and illness identification, treatment, and monitoring. Drug discovery and production costs will be reduced.
Examples: Intuitive surgical (DaVinci Robotics) and AstraZeneca
- Hospitality and tourism: AI enhances customer experiences, resource optimization, and operational efficiency in hospitality businesses.
Examples: Marriot International and Booking Holdings

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